What will your Halloween haul look like this year? We've got the sweet scoop on the top candy choices in America, and the most popular in each state.
The Most Popular Halloween Candy in Every State
Updated on Jul. 17, 2025
It’s that time of year again when children dress up in spooktacular Halloween costumes and parade around neighborhoods in search of the most popular Halloween candy. Thanks to trick-or-treaters and fans of the ghoul-y holiday, it’s more popular than ever—data analytics app Analyzify reports that Halloween spending is forecast to reach approximately $11.7 billion in 2025.
While these sweet treats aren’t the only reason we celebrate Halloween, they are an incredibly coveted tradition (as are Halloween puns)And America’s favorite confections are a hot debate topic among people of all ages. So what are the most popular Halloween candies across the country? We have the answers.
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How is the most popular Halloween candy determined?
Candystore.com has been diving into this sweet subject for more than a decade. The company looked at 15 years of sales data, scoured the U.S. and parts of Canada and reached out to their vast network of candy manufacturers and distributors for insight. Check out last year’s results—these sweet stats just might surprise you.
The most popular Halloween candy in the U.S.
Whether you choose your favorite candy based on your zodiac or your taste buds, candy choices are very personal. So which one reigns supreme in America? Here’s the top 10.
- M&M’s
- Reese’s Cups
- Sour Patch Kids
- Skittles
- Starburst
- Hot Tamales
- Candy Corn
- Hershey Kisses
- Hershey Mini Bars
- Butterfinger
The most popular Halloween candy in every state
- Alabama: Skittles
- Alaska: Sour Patch Kids
- Arizona: Hershey’s Kisses
- Arkansas: Butterfinger
- California: M&M’s
- Colorado: Hershey Kisses
- Connecticut: Almond Joy
- Delaware: Sour Patch Kids
- Florida: Reese’s Cups
- Georgia: Jolly Ranchers
- Hawaii: Hershey’s Mini Bars
- Idaho: Snickers
- Illinois: Sour Patch Kids
- Indiana: Starburst
- Iowa: Reese’s Cups
- Kansas: M&M’s
- Kentucky: Reese’s Cups
- Louisiana: Lemonheads
- Maine: Sour Patch Kids
- Maryland: Hershey’s Kisses
- Massachusetts: Butterfinger
- Michigan: Starburst
- Minnesota: Hot Tamales
- Mississippi: 3 Musketeers
- Missouri: Almond Joy
- Montana: Twix
- Nebraska: Sour Patch Kids
- Nevada: Hershey’s Mini Bar
- New Hampshire: Reese’s Cups
- New Jersey: Tootsie Pops
- New Mexico: Hot Tamales
- New York: Sour Patch Kids
- North Carolina: M&M’s
- North Dakota: Hot Tamales
- Ohio: Blow Pops
- Oklahoma: Skittles
- Oregon: M&M’s
- Pennsylvania: Hershey’s Mini Bars
- Rhode Island: M&M’s
- South Carolina: Skittles
- South Dakota: Starburst
- Tennessee: Tootsie Pops
- Texas: Sour Patch Kids
- Utah: Candy Corn
- Vermont: M&M’s
- Virginia: Butterfinger
- Washington: Tootsie Pops
- Washington, DC: M&M’s
- West Virginia: Hershey’s Mini Bars
- Wisconsin: Butterfinger
- Wyoming: Reese’s Cups
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Sources:
- Analyzify: “Halloween Shopping Trends of 2025”
- NBC Washington: “Here is the most popular Halloween candy in 2024”
